Description

Pride, wrath, lust, greed, gluttony, envy, sloth... We have all sinned. And today's digital world brings with it a whole new set of moral dilemmas. Whether we realize it or not, we all sin online. But does that make us digital sinners? From our impulse to be "on" at all times to our willingness to blur—erase, even—the line between public and private on social media, what are the moral implications of our online actions?

Seven Digital Deadly Sins invites us to take a momentary break from our endless stream of tweets, shares, views and comments to look at who we are as moral creatures in the 21st century.

A digital interactive documentary created in partnership between the National Film Board of Canada and The Guardian, Seven Digital Deadly Sins explores our modern-age sense of right and wrong through a thought-provoking mix of in-depth articles, short point-of-view films, and anonymous confessions to a wide range of morally questionable digital behaviours.

One self-confessed “hate reader” says he’s addicted to the perverse thrill he gets from clicking on links he knows will make his blood boil. A young woman regrets trolling a college girl grappling with suicidal thoughts on ask.fm, but justifies her actions by saying she’s since moved on. A caring father claims he has no bones about reading his son’s Facebook page whenever he forgets to log out….

Rather than allowing us to remain mere spectators, however, the Seven Digital Deadly Sins interactive website also puts us in the judgment seat, inviting us to condemn or absolve—anonymously, of course—digital behaviours that have surreptitiously ingrained themselves in our online interactions. Have you ever hidden behind e-mail to avoid confrontation, or used it to break up with someone? You might be surprised by just how many people have. The user-generated answers compiled on the site not only paint a clearer picture of our collective consciousness, they also reveal the growing disconnect between the double lives we lead—online and in the real world.

But is this shifting sense of wrong and right truly universal? In creating the short films for the project, the NFB Digital Studio team also asked seven well-known celebrities from Canada, the US and the UK to confess their own digital sins. English singer-songwriter Billy Bragg justifies his insatiable appetite for YouTube fail videos while ignoring his art. Will gluttony be his downfall? Canadian comedienne Mary Walsh admits to turning a zombie shade of green whenever she looks at Facebook, but just can't get enough. Will her envy doom her for all eternity?

Gary Shteyngart, Ophira Eisenberg, Josie Long, Bill Bailey, Jon Ronson... They, too, reveal their deepest, darkest digital secrets to the camera. Their sometimes comical, sometimes apologetic confessions remind us that though times may change, human weakness does not. Technology be praised or dammed.

The Seven Digital Deadly Sins interactive documentary can be found at theguardian.com and nfb.ca/sins.

  Short Synopsis

Short Synopsis

Pride, wrath, lust, greed, gluttony, envy, sloth... We have all sinned. And today's digital world brings a whole new set of moral dilemmas. Whether we realize it or not, we all sin online. But does that make us digital sinners?

Seven Digital Deadly Sins invites us to take a look at who we are as moral creatures in the 21st century.

A digital interactive experience created in partnership between the National Film Board of Canada and The Guardian, Seven Digital Deadly Sins explores our modern-age sense of right and wrong through a thought-provoking mix of in-depth articles, short films, and anonymous confessions to a wide range of online behaviours.

Most surprising, perhaps, is that the Seven Digital Deadly Sins website puts us in the judgment seat, inviting us to condemn or absolve—anonymously—behaviours that have become ingrained in our online interactions. As the site's compiled user-generated answers paint a clearer picture of our collective consciousness, they also reveal the growing disconnect between the double lives we lead—online and in the real world. Technology be praised or dammed.

The Seven Digital Deadly Sins interactive documentary can be found at theguardian.com and nfb.ca/sins.


Team

(Click picture for biography and high-resolution photo.)


Pablo Vio

Pablo believes that if you want to tell stories that move people, every pixel matters. As Partner and Creative Director at Jam3, his creative vision has been key to many highly acclaimed interactive projects. His innovative approach to storytelling integrates complex programming with high-concept creative design to push the limits of the narrative experience. Pablo's work has garnered numerous awards, including Cannes Lions' Gold Cyber Lion, One Show Interactive's Gold Pencil, SXSW's Interactive Award, over 20 FWAs, and many Communication Arts awards. Pablo has spoken about Jam3's work at events around the world, like the FITC Toronto, Whistler Summit, and the See Conference in Germany. Before joining Jam3, Pablo was an Art Director at several Toronto design and print firms, with clients in the US and Canada. Pablo is an alumnus of the Arts Fundamentals program at Sheridan, the International Academy of Design, and Sheridan's Interactive Multimedia program.

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Jeremy Mendes

Jeremy Mendes is a Vancouve-based artist with over 15 years' experience working on interactive projects. He specializes in creative direction, film direction, art direction, design and illustration. His experience spans creative conceptual work, interactive design, filmmaking, writing and producing. Previous projects include the Webby award-winning CBC Radio 3 web magazine. (archive.cbcradio3.com).

Projects with the National Film Board of Canada include This Land, Bear 71, The Last Hunt, Devil’s Toy Redux, and Seven Digital Deadly Sins. His work has received dozens of awards, including two Webby Awards, FWA Site of the Year and a Cannes Cyber Lion.

These interactive projects truly capitalize on his collective experience — requiring an understanding of story, culture, art and design. And importantly, how these elements are conveyed through interactive experiences. Jeremy is invited to speak worldwide about this unique intersection and its manifestation through immersive interactive media.

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Alicia Smith

Alicia Smith is a Producer for the National Film Board of Canada, where her projects have garnered nominations for awards at SXSW, the Digi Awards and the Webby Awards. God’s Lake Narrows, an interactive work that she produced and co-created with Kevin Lee Burton, won a 2012 Webby for Best Use of Photography. She lives in Winnipeg.

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Loc Dao

As Executive Producer/Creative Technologist Loc Dao heads up digital content and strategy for English Programming at the National Film Board of Canada. Loc oversees the slate of digital projects and leads the digital team which has created and produced award-winning work such as Bear 71, Waterlife, Welcome to Pinepoint, The Test Tube with David Suzuki, This Land and more available on nfb.ca/interactive.

His work has been awarded dozens of major international and national honours including one 2012 Webby Award for God's Lake Narrows (godslake.nfb.ca), two 2011 Webby Awards for Welcome to Pinepoint (pinepoint.nfb.ca), the 2010 Webby Award for Best Online Documentary program for Waterlife (waterlife.nfb.ca) and Best Cross Platform program for The Test Tube (nfb.ca/testtube) at the 2009 Canadian New Media Awards. Loc's role varies from Digital Creator on The Test Tube, to Creative Producer on Waterlife to Creative Technologist on all of the NFB's digital content.

Prior to joining the NFB, Loc worked in the private new media industry on projects such as the Vancouver 2010 Olympics' Cultural Olympiad, citizen journalism startups and publishing companies strategic transitions from print to digital.

Loc's background is in media having moved from Sound Engineer to Webmaster to Producer to Executive Producer for CBC Radio between 1992-1998. Loc created one of the first websites for CBC in 1994 and in 2002 was Executive Producer and co-creator the award winning CBC Radio 3 web magazine/FM radio/podcast platform (archive.cbcradio3.com) that won one Prix Italia, three Webby Awards, two New York Festival Grand Prizes and an Art Directors Club award among over 20 others.

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Francesca Panetta

Francesca Panetta works as a multimedia special projects editor at the Guardian, leading on innovation in storytelling and new platforms. Works include Firestorm, The Shirt on Your Back and View From the Shard and all strive to combine film, audio, text, stills and data in new ways. Francesca also works as a freelance artist and radio feature maker, specialising in sound. Her work has won awards around the world.

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Lindsay Poulton

Lindsay Poulton is an award-winning producer and director. Since joining the Guardian seven years ago she has produced a wide range of documentaries and multimedia interactives; she is currently focussed on innovation in storytelling and new platforms. Lindsay's recent work includes a series of short films called Life Lessons that screened in cinemas across the UK, and an interactive documentary called Shirt on Your Back www.theguardian.com/ranaabout the Rana Plaza disaster and the garment industry in Bangladesh.

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Credits

Seven Digital Deadly Sins

Created by the NFB Digital Studio Vancouver, The Guardian and Jam3
Produced by the National Film Board of Canada

Commissioning Editors Francesca Panetta, Loc Dao, Melissa Denes
Executive Producers Lindsay Poulton, Loc Dao, Francesca Panetta
Project Manager / Associate Producer Janine Steele
Creative Technologist Loc Dao
Story Chase Producers Gelareh Darabi, Lucy Greenwell, Nicole Jackson
Editor, Written Stories Bim Adewunmi
Researchers Nicholas Klassen, Aleks Krotoski
Co-Creator Jeremy Mendes
Producer Alicia Smith
Creative Director Pablo Vio
Interactive Design and Development Jam3
Illustrator Ben Lamb
Sound Designer Joshua Stevenson
Music Researcher Jonathan Orr

For Jam3

Technical Directors Aaron Morris and Mark McQuillan
Project Manager Media Ridha
Lead Developer Nick Poisson
Developers Mike Teixeira, Stephen Coleman, Max Rusan
Head of Production Graham Budd
Lead Designers Leigh Whipday, Adam Romano
Designer Nixson Sysanga

Interactive Films

Creator Jeremy Mendes
Production Managers Jennifer Roworth, Gelareh Darabi
Editors Liam Mitchell, Dave Ehrenreich, Alex Craig
Additional Cinematography David Aspinall
Sound Recordists Charlie Weisfeld, Juan Bertran, Tim Lue
Transcription Terrance Azzuolo, Tracey Sitter
Director of Photography Liam Mitchell
Interviewer Gelareh Darabi
Second Camera Anson Hartford, James Gardner, Jonathan Staav
Special Thanks to our subjects Bill Bailey, Billy Bragg, Ophira Eisenberg, Josie Long, Jon Ronson, Gary Shteyngart and Mary Walsh

For the NFB

Operations and Production Manager Janine Steele
Project Manager, Social Narrative Laura Mitchell
Centre Administrator Jennifer Roworth
Production Coordinator Stacey Sellars
Marketing Manager Tammy Peddle
Publicist Melissa Than
Legal Services Christian Pitchen
Writer / Interactive Producer Jennifer Moss
Interactive Producer, Social Narrative Dana Dansereau
Developer / Designer, Social Narrative Vincent McCurley
Production Supervisor Kathryn Lynch
Technical Coordinator Wes Machnikowski
Social Media Julie Matlin, Kathryn Ruscito
System Administrators Sergiu Raul Suciu, Bruno Gervasi

Special Thanks from the Guardian

Chris Clarke
Tara Herman
Alex Breuer
Sean Clarke
Rachel Atkinson
Tonia Mamai
Natalie Roper
Laura Oliver
Elena Cresci
Maggie Murphy
Andrew Smith
Alex Hern

Featuring Music By

"Timeaway"
Composed by James Buttery, Aidan Whalley (PRS), James Young
Performed by Darkstar
Used with permission of Third Side Music Inc. o/b/o Warp Music Limited and Warp Records

"Says"
Composed & Performed by Nils Frahm
With permission of Erased Tape Records and Manners McDaded UK

Press Relations

Melissa Than
m.than@nfb.ca
647-248-9854

Press Review

Coming soon.

About the NFB

Beginning May 2, 2014, the National Film Board of Canada (NFB) marks 75 years of innovation and leadership in film and interactive media. The NFB is one of the world’s leading digital content hubs, creating groundbreaking interactive documentaries and animation, mobile content, installations and participatory experiences. NFB interactive productions and digital platforms have won 100 awards, including 10 Webbys. To access acclaimed NFB content, visit NFB.ca or download its apps for smartphones, tablets and connected TV.

Social Media (NFB)